Why Probabilistic Programming is the next big thing in Data Science

TLDR: This is an opinionated post, but based on recent trends. What is Probabilistic Programming? I recently wrote a course teaching this. Probabilistic Programming is a newish paradigm used in Quantitative Finance, Biology, Insurance and Sports Analytics – it allows you to build generative models to infer latent parameters and the uncertainty of those parameters. It’s been…… Continue reading Why Probabilistic Programming is the next big thing in Data Science

Marketing data with PyMC3

My friend Erik put up an example of conversion analysis with PyMC2 recently. I decided to reproduce this with PyMC3. We want a good model with uncertainty estimates of various marketing channels. I’ll restate his assumptions for the model and then show the gist. Let’s make some assumptions about the model: The cost per transaction…… Continue reading Marketing data with PyMC3