A friend said to me recently – ‘startups need to delight their users, and have an exceptional customer experience’. And that sounds like a trite, and repetitive sentence. But like a lot of cliches in life, it’s true. I was thinking recently about how many experiences I have with companies as a consumer or a… Continue reading Delight your users
Category: Customer Lifetime Value
Book Review: Analytics in a Big Data World
So this is a quick review of a book that ended up in my mailbox a few months ago. Firstly the good: this is a good academic introduction to a variety of techniques all in one reference book. I particularly liked the discussion of Process mining and survival analysis as I feel these are techniques… Continue reading Book Review: Analytics in a Big Data World